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Roasting Plant® Coffee Company. Ingenuity in Every Cup.
9.1.08
Mike Caswell, an industrial engineer and former Starbucks executive, dreamed of bringing new levels of freshness and choice to coffee lovers. Based on experience, he knew this would require consolidating every aspect of coffee-making under one roof. His novel idea was to transport beans throughout a coffee store via a labyrinth of clear tubes and pneumatic pressure, sending raw green beans to the roaster, roasted beans to holding chambers, and small amounts of precisely measured roasted beans to Swiss-made brewers for grinding and brewing. With mounds of ingenuity and a proven, patented system called Roasting Plant Javabot™, Caswell’s vision has... Read more